I looked into this posting about RSS feeds and how companies are now using them to provide important updates to their customers and clients. Here is the link: http://www.feedforall.com/finance-companies-use-rss.htm
Banks use feeds to instantly share with customers changes about their accounts such as interest rate changes, and people can use them to follow changes in the stock market. Looking for a job? Maybe you can watch for job opportunities using a RSS feed. If a job becomes available, it shows up in the feed.